Define the Key Message: Determine the core message you want to convey about reducing waste and promoting sustainability. Identify Benefits: Highlight the specific benefits of reducing waste and sustainability that will resonate with eco-conscious customers. Choose a Tone: Adopt a knowledgeable and appealing tone that aligns with the values of your target audience. Script Structure: Create a script with a clear structure: an engaging introduction, a detailed explanation of benefits, and a compelling call-to-action.